Lack of specialists is the main challenge for fashion industry in  Armenia

ArmInfo.The problems of the Armenian fashion industry are numerous, but the main challenge is  still the lack of specialists. Head of the Fashion and Design Chamber of Armenia, Designer Vahan Khachtaryan said, answering a question from an ArmInfo correspondent during a press conference on June 23.

At the same time, he noted that this is not about designers who are  at the forefront of the industry, but about related professions. In  this regard, the head of the Fashion and Design Chamber noted that  there is an urgent need for professional PR specialists, professional  sales specialists, journalists who would professionally cover this  segment, etc.

Recalling that Fashion Week will start in Armenia for the first time  from July 1-6, he stressed that it is important that in the Armenian  environment the event is perceived not only as a platform for fashion  shows and exhibitions, but also attracts the attention of young  people in the context of choosing professions, which are very  necessary today for full development of the sector.

It should be reminded that Fashion Week (Yerevan Fashion Week) in  Yerevan will be held from July 1 to July 6 at the HayArt Cultural  Center (7a Mashtots street), within which collections of 20 Armenian  designers will be presented. The organizer of such an enchanting  event in our country was the Fashion and Design Chamber of Armenia  with the financial support of GIZ, the British Government and a  number of private companies (, LA BIOSTHETIQUE Paris,  Schweppes and ArtLife).

The participants of the Fashion Week will enjoy exquisite shows of  collections of recognized designers in the fashion industry, the  Fashion Scout Armenia competition for young designers, as well as  many other exciting events.

The public will have the opportunity to visit the exhibition halls,  where more than 50 Armenian brands are represented, take part in  panel discussions and admire unique exhibitions.

The Fashion and Design Chamber  plans to make this event an annual  event. More than 20 prestigious international fashion publications  will also take part in the event, such as Vogue Italy, Wear UK, ELLE  Italy, Marie Claire Arabia, Lemile Germany, FAULT Magazine,  L'Officiel Italy, Fucking Young! and many others.

The full schedule of the Fashion Week can be found at www.fdc.am