ArmInfo.On Wednesday night in France, at the age of 74, the former president and general director of the Yerevan Brandy Factory (YBF), a great friend of Armenia and Artsakh, Pierre Larech, died. Ex-Prime Minister of Armenia Hrant Bagratyan wrote about this on his Facebook page. Larech is remembered by the people of Armenia as a great soul and a great manager who headed the strategic enterprise for the country after selling it to the world leader in the production of premium alcohol, the French company Perno Ricard.
Pierre Larech managed to restore the world-famous reputation of Armenian cognacs by introducing the best practices and technologies of cognac production. Until the last day, Larech fought against fakes of "Armenian brandy". According to Bagratyan, the export of cognac in 1999-2005 increased by 4.5 times. The plant has become an effective enterprise, its profit has increased from $ 1.5 million to $ 25 million, the average salary of employees has grown 7 times. The company was one of the first in Armenia, whose employees received medical insurance.
Lerech was seriously involved in charity and social programs. For the first time in Armenia, he created a petanque sports club - a Provencal national sport - throwing metal balls. A platform for the game was created in the very center of the capital and gave the city a special social flavor. Unfortunately, she is no longer there, as is Larech himself.
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