Tuesday, September 15 2026 12:38
Alina Hovhannisyan

Yerevan Fashion Week 2026 will be held under the concept in honor of the birthday of Armenia’s capital.

Yerevan Fashion Week 2026 will be held under the concept <Pink City Yerevan> in honor of the birthday of Armenia’s capital.

Arminfo.  For the fourth time, Yerevan will bring together Armenian and international designers, representatives of the world’s fashion media, buyers and other representatives of the fashion industry at one venue for Yerevan Fashion Week (Yerevan Fashion Week - YFW).

The event will take place from October 8 to 11 and is organized by the Fashion Council of Armenia with the support of local and international partners.  The Yerevan Municipality acted as the general sponsor.

YFW 2026 will feature more than 20 shows and presentations, the YFW showroom, Fashion Talks, exhibitions, special installations and professional networking opportunities, positioning Yerevan as a growing center of fashion and creativity at the crossroads of Europe and the entire region.

The international program for guests will bring together representatives of fashion media and industry professionals, including representatives and authors from publications such as Vogue, Harper's BAZAAR, ELLE, FashionUnited, Metal Magazine and Fucking Young!, as well as independent fashion journalists, stylists, buyers, public relations specialists and creative consultants.

This year, the Yerevan Fashion Week program is built around the concept of <Pink City Yerevan>, as the Armenian capital will celebrate its 2808th anniversary during these dates.

As part of the official opening on October 8, a special fashion and cultural installation, <Ancient Gods: From Erebuni to Modern Yerevan>, will be presented at the Erebuni Historical and Archaeological Museum-Reserve and Fortress. As the Fashion Council told Arminfo, selected works by young Armenian designers from the Fashion Scout Armenia project will be presented on the opening day. Inspired by ancient Armenian mythology, symbols, historical figures and legends, the installation will create a dialogue between contemporary fashion and the archaeological landscape? The winners of the fourth edition of Fashion Scout Armenia will have the opportunity to appear at London Fashion Week, receive a scholarship to study at Polimoda and win the mayor’s prize.

From October 9 to 11, the YFW Showroom will take place, featuring collections from more than 30 Armenian clothing, accessories and jewelry brands.

As part of YFW, the traditional discussions with the participation of Armenian and international experts - Fashion Talks - will be held, focusing on market entry, entrepreneurship, sustainable development, technology, communications and the future of fashion.

<Yerevan Fashion Week contributes to the development of Armenia’s creative economy and cultural tourism by introducing foreign guests to the country’s fashion, architecture, cultural heritage, contemporary art, gastronomy and creative communities>, the Fashion Council said in a statement.

It should be recalled that the Fashion Council of Armenia represents a network of more than 250 designers, brands, manufacturers and creative professionals and works to strengthen Armenia’s fashion ecosystem through educational programs and initiatives focused on internationalization, sustainable development and market access.

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