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 Thursday, April 20 2017 17:43
Alina Hovhannisyan

Banking specialists and Telecommunication sector  discussed whose  fail is  more in the slow development of e-commerce in Armenia

Banking specialists and Telecommunication sector  discussed whose  fail is  more in the slow development of e-commerce in Armenia

ArmInfo. During the comprehensive discussions arranged by Ameriabank, the experts of services sector, telecommunications and banking sector referred to  issues elated to e-commerce development in Armenia. 

Summarizing the opinions expressed, Arman Barseghyan, the Retail  Banking Director of Ameriabank among the main obstacles for the  development of the sector mentioned stated first the problems  referred to the quality and accessibility  of communications in  Armenia, mentioning the insufficiency of  banking cards and services  expansion. He stated also that beside the targets  aimed by the bank  there are also problems of another character existing, particularly  related to the social aspect of population 's life. In this respect  Barseghyan  presented the situation in  Georgia:  "Studying the  situation in Georgia we discovered that the situation there is a bit  better than we have. The matter is that the middle class in Georgia  is larger than here in Armenia, and , correspondingly, the number of  potential users of banking services is higher there in Georgia." 

Hayk Karapetyan, the Commercial Director of ArmenTel JSC argued: " I  would ask not to state the problem of communication quality as the  primary one, because it is not right." At that, he referred to to the  communication quality in Russia and Belarus, which is left far behind  in comparison to that of Armenian providers. According to Karapetyan,  the main problem is still the banking cards usage expansion. " In  Armenia there is one card per person, while in Russia this figure  forms four, " he accentuated. At the same time, Karapetyan mentioned  the necessity to set a simple system, allowing the maximal number of  sites to launch online payments within simple tools. 

In his turn, Ara Barseghyan,  the Commercial Director  of UCom,  supported his colleague, adding that the most serious steps in  respect to e-commerce development in Armenia should be taken by banks  first. In this respect he mentioned the necessity to motivate the  population for  using banking cards, particularly through different  events, bonuses, cash backs etc, as well as to provide the  opportunity of online launch of accounts. 

In this respect Bourastan Movsisyan, The Ameriabank Director for  Technologies and Operations accentuated that the bank undertakes  serious steps in the aspect of mobile and  internet banking, and new  solutions are close to be completed and  the presentation is expected  to be held soon.

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