ArmInfo. Khachkar Studios is transforming the Armenian Christian media landscape with a $10+ million investment over the next five years.
The initiative includes producing 40 “Good News” short-clips annually, creating a vibrant library of faith-based content to inspire Armenian Americans. At the heart of this transformation is a commitment to addressing two critical gaps: low non-holiday Sunday mass attendance and insufficient media spending. Currently, only 13,000 Armenians, or 3% of the population, attend mass regularly. Khachkar Studios plans to double this figure to 28,000 (6%) as a first step.
Achieving peer church averages would require quadrupling (4x) attendance, a long-term target for the studio. The initiative also addresses the near-total absence of media spending by Armenian religious organizations. Research reveals that Khachkar Studios’ $10+ million investment is 25 times larger than the combined efforts of these organizations, ensuring that Armenian Christian values reach a broader audience.
By applying innovative production strategies and focusing on measurable outcomes, Khachkar Studios guarantees the highest social return on investment (SROI).
For more information, visit www.khachkarstudios.com