ArmInfo. A beer festival will be held in Yerevan from August 23 to 25. This was announced by Diana Karapetyan, Head of Marketing and Promotion Department of the RA Tourism Committee, at a press conference on August 9.
According to her, the festival will be held on Zakyan Street from 16:00 to 23:00. Holding such an event is a great incentive for the growth of tourism, particularly gastronomic tourism. She also added that the Tourism Committee attaches great importance to organizing such events, that offer an opportunity to discover Armenia and its producers.
The head of the department assured that there are interesting events planned for the festival. In turn, Lilit Tsarukyan, the event organizer and project manager of the EventTour company, reported that this year the festival will last for three days, compared to two days last year. In 2023, this event was attended by approximately 30,000 people, with 30% of them being tourists. This year, 12 Armenian brewers and importers will present their products at the festival.