ArmInfo. The industry platform of the Golden Apricot International Film Festival ran from 8-12 July, 2024 in Yerevan, Armenia, and seven projects have been awarded.
GAIFF Pro Industry Platform, the co-production and financing event held under the wing of the Golden Apricot Yerevan International Film Festival (GAIFF), has wrapped its latest edition which ran from 8-12 July, and handed out its awards to emerging filmmakers from the Western Asia region. The 2024 edition was brought to life by a collaboration between Golden Apricot International Film Festival and IMS - International Media Support, and in partnership with AGBU, with a special focus on documentary films. Local and international professionals attended and Nare Leone Ter-Gabrielyan, the Head of GAIFF Pro Industry Platform presented the categories and the Jury members who announced the winners in each section.
A total of seventeen projects participated in the Co-Production Market - twelve features in development and five in the work-in-progress stage - bringing together filmmakers and producers from over fifteen countries. The lineup included projects from Saudi Arabia, Cyprus, Georgia, Iran, Turkey, Lebanon, and Armenia, with co-production partner countries including France, Serbia, Germany, the United States, and Belgium.
The International Jury for the Grand Prix consisted of Henrik Underbjerg (Regional Team Lead at IMS), Dominique Welinski (founding CEO at DW, curator and producer of the Factory program at Director's Fortnight in Cannes), and Marianne Ostrat (founder and creative producer at Alexandra Film).
They selected an Iranian project in development, The Blood Price by Mojgan Sayyadi. The Jury announced the winner with the following words: "Directed by a Tehran woman who has succeeded in being accepted by a male-dominated community, this film offers a rare and unique insight into an Iranian minority where nomadic rules still govern daily life - including the harsh tradition of the Blood Price.
The director's courageous exploration of this community not only highlights a deeply relevant subject matter but also brings to the forefront a fight for humanity in the most concrete way. The film's subject is both tragic and poetic, weaving a narrative that captures the raw essence of human struggle and resilience. This work stands out for its bravery, relevance, and its powerful portrayal of a seldom-seen world."
As the recipient of the Grand Prix, the project was awarded $5,000 supported by IMS and Golden Apricot International Film Festival. The Jury also bestowed a Special Mention to the Armenian project 14.5 KM Away From Ararat by Lilit Mkhitaryan with the following words: "This film will reveal to the world that Mount Ararat is actually not in Armenia. Three kids have let the team into their life and into the small village they live in, close to Mount Ararat. From the village to the mountain there are 14.5 kilometres - containing the forbidden zone and a border that might or might not open. Through their stories, we follow their struggles in daily life, while still allowing themselves to dream - a dream shared by the whole country."
The award includes mentorship sessions by GAIFF to be organised for the team of the project based on the project's needs. A Confidential Special Mention was also announced to be given to the team of the confidential project. Jury's words mentioned: "Extremely relevant topic, firm artistic vision - and the will to carry through. The Confidential Special Mention goes to the Confidential Project directed by the Confidential Director."
In addition, the Jury bestowed the Pre-production & Promotional Package award supported by DJAN Service Production and Golden Apricot International Film Festival to the project Shut Up by Diana Kardumyan. "This film tackles a taboo subject, one that society often dictates should remain unspoken and hidden. By daring to address this forbidden topic, the film becomes a highly relevant piece for us all, challenging societal norms and encouraging us all to speak up. Drawing parallels to the classic musical "Singin' in the Rain," this film could be seen as an Armenian counterpart, blending the elements of musical storytelling with profound and significant themes that can shake the contemporary audiences. Women should never shut up," said the Jury.
The Mentorship Award with Yvette Amirian, ACE was given to the work-in-progress project Between the Rails by Nairi Hakhverdi.
In addition, GAIFF Pro was proud to present Short Cuts Nest - a market for Armenian short film projects with the objective of boosting the development of the local short film sector. Five short films competed for the Best Short Film Project Award accompanied by an Equipment Prize of 6,000,000 AMD by KINOKET PRODUCTIONS. The International Jury featured Yorgos Tsourgiannis, managing director and producer at Horsefly Films, Majlinda Tafa, Balkan and Southern Europe representative at Denkungsart, and Kamen Balkanski, the head of the desk at Creative Europe MEDIA desk Bulgaria. The prize was awarded to the short project A Quiet Blue by Ovsanna Shekoyan. "For the extremely topical subject of alienation and modern cruelty, shown through the prism of individual experience and beautiful visual narrative," added the Jury.
The Short Cuts Nest Special Mention by Golden Apricot International Film Festival, which includes a distribution mentorship, went to the project Relic by Sona Khachatryan. The project was awarded "for its endearingly metaphorical portrayal of a community that has long lost its spirituality and its urgent need to restore its compassion and belief in the miraculous."
IMS operates with the fundamental belief that documentary film is a tool for change. Recognising the unique power of documentaries to raise awareness, propose solutions and inspire action, the organisation believes that documentaries have become one of the most influential ways of telling stories in a time of unprecedented disruption in the media and in the world. Building partnerships with independent filmmakers and film institutions in some of the world's most challenged regions is their primary methodology. IMS strives to influence audiences and power holders to react and contribute to meaningful and positive change.
The Armenian General Benevolent Union (AGBU) is the world's largest Armenian non-profit organisation devoted to upholding the Armenian heritage through educational, cultural and humanitarian programs. With a global presence in over 70 cities in 40 countries, AGBU is committed to making a difference in the lives of 500,000 people across Armenia, Artsakh and the Armenian diaspora each year. Since the very beginning, AGBU has been committed to the development and prosperity of Armenia. Through both tragedy and triumph, we have pioneered and supported initiatives designed to empower the nation and its people.
Kinoket Prodcutions is a film production company based in the Republic of Armenia. Knowing the territory as well as being trained constantly with the new equipment and its possibilities, the company thrives to perfect knowledge and deliver world-class cinematic experience.
Here are the winners of the 2024 GAIFF Pro Industry Platform:
Co-Production Market
Grand Prix
THE BLOOD PRICE - director: Mojgan Sayyadi, producer: Farnaz Jurabchian (Iran)
Special Mention
FOURTEEN POINT FIVE KILOMETRES AWAY FROM ARARAT - director: Lilit Mkhitaryan, producer: Lilit Manukyan (Armenia)
Confidential Special Mention
CONFIDENTIAL PROJECT - Confidential team
Pre-production & Promotional Package
SHUT UP - director: Diana Kardumyan, producers: Ofelya Tovmasyan, Vardan Hakobyan
Mentorship Award with Yvette Amirian, ACE
BETWEEN THE RAILS - director: Nairi Hakhverdi, producer: Karlen Muradyan
Best Short Film Project
A QUIET BLUE - director: Ovsanna Shekoyan, producers: Andranik Sahakyan, Karlen Muradyan (co- producer)
Short Cuts Nest Special Mention
RELIC - director: Sona Khachatryan, producers: Artashes Yeremyan, Artem Baghdasaryan