ArmInfo.ARARAT Museum won World Travel Awards and got recognized as "Europe's Leading Brandy Distillery Tour".
As the press service of the company told ArmInfo, The Awarding Ceremony took place on October 1st, in Palma de Mallorca, Spain which gathered the leaders of the tourism industry from more than 40 countries. World Travel Awards was established in 1993 to acknowledge, reward, and celebrate excellence across all key sectors of the travel, tourism, and hospitality industries. Today, the World Travel Award brand is recognized globally as the ultimate hallmark of industry excellence. "Hospitality is one of the key values of ARARAT, which got formed throughout decades. As the archives show, a tour at Yerevan Brandy Company has always been an integral part of almost all the distinguished guests' agenda. Following this tradition, the ARARAT Museum was established, which became probably the warmest gateway to reveal Armenia. ARARAT is a world of endless discoveries. Thus, this recognition is a great privilege for us, which, first of all, obliged the entire ARARAT team to do its best to turn every single episode of communicating with ARARAT into an unforgettable experience both for our visitors and consumers," notes Serge Khachatryan, Chief Operating Officer of Yerevan Brandy Company.
It should be noted that in 1998 the Yerevan Brandy Company (YBC) became part of the international company Pernod Ricard, the world leader in the field of premium alcohol. Legendary ArArAt Armenian brandies are produced at YBC according to traditional technology, the foundations of which were laid back in 1887. When creating brandiess, only high-quality Armenian grapes of endemic varieties and crystal clear spring water are used. Precious brandy spirits ArArAt are aged in barrels of centuries-old Caucasian oak, made in the factory's own cooperage workshop.