ArmInfo. Traditionally having joined the international "Museum Day/Night" initiative, ARARAT Museum invited to discover several museums in Yerevan, enriching the format of the event this year. This initiative was aimed at raising interest in Armenian Museums and discovering the different facets of our identity and heritage.
During the event, visits were organized to the Museum of Folk Arts after Hovhannes Sharambeyan, Komitas Museum-Institute ("Exhibition from Komitas to Komitas"), National Museum - Institute of Architecture after Alexander Tamanyan ( "The Sound and Smell of Stone") to mark the 120th anniversary of Hovhannes Margaryan, where the opportunity was given to meet different approaches to the presentation of museum materials, from classic one to sincere dialogue.
"The choice of this year's format was not accidental. We consider the museums as heritage-preserving, research-presenting institutions, but even in the most emotionally challenged situations, museums are places to find the key to one's identity, value the past, reinterpret the present and look to the future, and ultimately, reflect and be inspired. Therefore, as a member of the International Council of Museums, ARARAT Museum initiated this event on the eve of "Museum Day / Night" as a unique reminder of how interesting and versatile the day can be ", said Zaruhi Saribekyan, Communications Manager of Yerevan Brandy Company.
At the end of the event, the participants had the opportunity to share their impressions of one glass of ARARAT Coffee in one of the most stylish bars in Yerevan, Phoenix, in a frank conversation.
To note, in 1998 the Yerevan Brandy Company entered the international company Pernod Ricard, the world leader in the field of premium alcohol. The legendary Armenian brandies ARARAT are produced at the Yerevan Brandy Factory according to the traditional technology, the foundations of which were laid back in 1887 by brothers Vasily and Nerses Tairiants. When creating brandy, only high-quality Armenian endemic grapes and crystal clear spring water are used. Precious ARARAT brandy spirits are aged in barrels made of century-old Caucasian oak, made in the factory's own cooper workshop.