



ArmInfo.Khachkar Studios has issued Masterclass #3, “Revitalizing Churches Worldwide,” in three languages, a step it says brings the program to Armenians who follow church affairs in Armenian rather than English.
Anchored by the case study “Armenian Churches Joining the Movement,” the program is presented by the organization as an honest look at where Armenian Christianity stands today and what it will take to turn things around.
The number driving it: only 7 in every 1,000 U.S. Armenian women ages 18–29 attend church on an average non-holiday Sunday, amounting to 246 attending while 34,181 do not. Set against 23 Orthodox Christian groups studied, U.S. Armenian church attendance ranks 22nd.
Masterclass #3 opens with two questions for church and community leaders: do we care, and are we prepared to accept responsibility for major change. It answers with 4 goals and 7 specific steps aimed at revitalizing churches, rebuilding attendance and strengthening Transparency, Accountability and Performance under the T•A•P framework.
The program also examines financial transparency, training and education, church operating models and Social Return on Investment (SROI), and it offers practical tools for making weekly progress visible, from attendance reporting to the outreach message “Bring a Friend. Bring a Family Member.”
Khachkar Studios has committed $100 million toward educating the Armenian community on these realities and the changes it is proposing. Its message to leaders is short: measure what matters, publish it, act on it.
Its ask is powerful and repeated: join the movement, bring a friend to church, bring a family member, this Sunday and every Sunday. Masterclass #3 and its materials are at https://khachkarstudios.com/masterclass3/


