Monday, February 11 2019 16:36

ArmInfo. Celebrating the 20th  anniversary of membership in the Pernod Ricard group, the Yerevan  Brandy Company (YBF) "ArArAt" represents the first major  international corporate campaign Be convivialist. This is stated in  the official report of the YBC.

The basis for the campaign stratum,  the main appeal of which is to do more conviviality in the world, was  the study conducted in conjunction with OpinionWay, the results of  which showed that the world had become less friendly.The study  involved about 11,500 citizens from 5 capitals in 11 countries.  According to the source, 91% of respondents believe thatconviviality  is a source of wealth, 61% believe that the world is less friendly  than it was 5 years ago. Greatest pessimistsaccording to the study,  the French were (82%), followed by the Germans (73%).Millennials (the  age group of citizens born at the turn of the millennium, from about  1980 to 2000) regret that because of social networks they see less  and less of their real friends, which is a serious cause for concern. 

The TOP-5 countries of Conviviality include Mexico, Spain, Brazil,  China and India.As a key component of the provided campaign, Pernod  Ricard presents the documentary The Power of Conviviality, shot by  Elephant At Work without professional samples. The film combines the  positive testimonies of people from different parts of the world who  have different origins that conviviality is for them. For the film,  the film crew visited 12 countries of the world and shot everything  from millenial meetings at Shanghai karaoke bars, friends meetings in  Marseille, a chic family in New Orleans, a new year in Berlin, an  aperitif on the coast of Tulum, a Brooklyn bar and a wedding in Goa .  "Each of the events underlines a single thought that we no longer  devote the necessary time for meetings in real life," the report  says.Pernod Ricard collected all the data on the site  www.theconvivialists.com for all those who wish to become a  convivialist, that is, friendly, loving to communicate and share with  people. Visitors to the site will have the opportunity to discover  portraits of each hero, a manifesto about a more convivial world, a  full review of the results of the OpinionWay study, read the  editorial content that analyzes the requirement of humanity to be  convivial.It should be noted that in 1998 the Yerevan Brandy Factory  entered the international company Pernod Ricard (Pernod Ricard), the  world leader in the field of premium alcohol. 

The legendary Armenian brandy ARARAT is produced at the Yerevan  Brandy Factory according to the traditional technology, the  foundations of which were laid back in 1887 by the brothers Vasily  and Nerses Tairyants. When creating cognacs, only high-quality  Armenian grapes of endemic varieties and crystal clear spring water  are used. The precious cognac spirits of ARARAT are aged in barrels  of century-old Caucasian oak, made in the Plant's own cooperage  workshop.