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 Thursday, April 20 2017 16:17
Alina Hovhannisyan

Ameriabank covers over 50% of Armenian electronic commerce market 

Ameriabank covers over 50% of Armenian electronic commerce market 

ArmInfo.Ameriabank reached higher indicators in respect to the cover share at Armenian e-commerce  - over 50%. This was stated  on April 19th by Arman  Barseghyan, the retaild banking  Director of Ameriabank during comprehensice discussions with electronic commerce market participants. 

He mentioned that these high results were reached  to consequent  targeted work of the Bank in the context of cooperation setting with  trade entities  representatives. Followinghis words, Ameriabank has  201 partners in the sector of electronic commerce. 

Answering  the question of ArmInfo reporter regarding following steps  within the purpose of  Armenian e- commerce development, Barseghyan  mentioned that Ameriabank is intended to develop digital banking as  the priority sector. Regarding  upcoming plans the Retail Banking  Director mentioned  the following: 

"Soon we will present t a new platform, which conforms to a well  known analog of the market. Now we are at the completion stage  and  we will be ready to present it to the public within several months.".   He mentioned also that from the point of tariff policy Ameriabank  permanently works on digital services cost decrease. "Most probably,  in the future these services will be proposed by Ameriabank free  of  charge.  From the point of risks reduction and efficiency it is  completely justified. If we fail to do that, we will face risks of  competitiveness decrease after a while." The discussions held were  attended by UCOM Commercial Director Aram Barseghyan, ArmenTel  Commercial Director Hayk Karapetyan, Menu Group Director Vahan  Keropyan and others.  According to the study  implemented by Ameria  Group, the survey held in  respect to 1200 clients of Ameriabank  fetched out that in Armenian regions the online payments are  implemented by 18% of respondents, in Yerevan - 21 %. The most active  users of online services of electronic commerce are the nationals of  25-34 age, with 41% men and 22%  - women. According to experts, the  highest potential in Armenia  is held by other services rendering at  internal market, which is preconditioned by increasing interest to  online payments expressed by local companies providing different  services. 

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