ArmenTel's new CEO promises to conduct more active and aggressive marketing policy

ArmenTel's new CEO Andrey Pyatakhin promised on Thursday to conduct a more active and aggressive marketing policy.

He said that being part of VimpelCom, the world's sixth biggest telecoms group, ArmenTel is following its new line – to act local and to think global. "We will try to use all the advantages VimpelCom offers to its customers, these including low prices and new technologies," Pyatakhin said. 

Pyatakhin is sure that ArmenTel has enough experience and technologies for active growth. "Armenia is a highly competitive market, where it is really vital to quickly react to customers' needs," he said.

Pyatakhin said that 89% of new telecoms customers in the world are mobile internet users. "So, we are committed to become more attractive in this segment. At the same time, we will continue our efforts to develop fixed line internet in the country and will keep appearing with new products in this field," Pyatakhin said.

Before his appointment of ArmenTel's CEO Pyatakhin was Beeline Vice President and Director for Moscow region.

In Q1 2013 ArmenTel had 756,400 mobile subscribers and 27,900 internet users.  According to ArmInfo's Financial Analysis of Armenia's Biggest Manufacturing Enterprises, in 2012 the company's assets made up 125.5bln AMD, revenues 63.3bln AMD, net profit 5.7bln AMD.