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 Пятница, 28 Июня 2013

Новый гендиректор "АрменТел": С моим приходом "АрменТел" будет вести более активный и агрессивный маркетинг

Новый гендиректор "АрменТел": С моим приходом "АрменТел" будет вести более активный и агрессивный маркетинг

 С моим приходом "АрменТел" будет вести более
активный и агрессивный маркетинг, на пресс-конференции 27 июня заявил генеральный директор ЗАО "Арментел"
Андрей Пятахин, занимающий эту должность с 19 июня.


По его словам, "АрменТел"
(торговый знак Beeline), действующий в составе группы компаний
"ВымпелКом", приступает к реализации нового видения группы -
"Действовать локально, мыслить глобально, воодушевлять людей",
используя все преимуществами работы  в
"ВымпелКом", которая является шестым по размерам телекоммуникационным
оператором в мире. Такими преимуществами являются "предоставление лучших
цен от поставщиков и их трансляция клиентам, возможность получения и по
возможности быстрого внедрения новейших технологий".


Гендиректор компании считает, что
приобретение в 2006 году "АрменТела" 
был первым зарубежным опытом "ВымпелКома", котроый был перенят
как в группе компаний, так и другими операторами. Пятахин выразил уверенность,
что имеющийся в "АрменТел" опыт, технологическая база позволяют
развивать потенциал компании. По его словам, Армения - высококонкурентный
рынок, где сейчас крайне важно ориентироваться на клиента.


Пятахин пояснил, что в мире 89% прироста
количества новых пользователей приходится на мобильный интернет, и
"АрменТел" намерен развивать свою абонентскую базу и увеличивать
привлекательность продуктов в этом сегменте. Тем не менее, интернет по
фиксированным линиям связи не теряет значимость, куда также будут направляться
инвестиции компании, внедряться новые технологии, решения и продукты.


 




 


 


Он заверил, что компания усилит инвестиции
в персонал - человеческий капитал, что "является основой наших будущих
побед".


Отметим, что Андрей Пятахин до назначения
гендиректором "АрменТел" с декабря 2011 года занимал должность
вице-президента и директора Beeline по московскому региону, с 2009 года -  в Грузии, а до этого в течении одного года
руководил корпоративным бизнесом в регионах России.


Отметим, что по положению на конец I
квартала 2013 года у "АрменТел" было 756,4 тыс.  активных абонентских номеров мобильной связи
с годовым ростом на 0,5%, а также 27,9 тыс. абонентов широкополосного интернет
доступа (за исключением пользователей, использующих мобильные устройства) с годовым
ростом на 13,9%,  количество абонентов,
пользующихся другими услугами передачи данных составило 119,6 тыс. (рост -
5,3%).



Отметим также, что по данным аналитического
бюллетеня "Финансовый анализ крупнейших производственных предприятий
Армении", подготовленного Агентством рейтинговой маркетинговой информации
(АрмИнфо) на основе финотчетностей, активы ЗАО "АрменТел " по итогам
2012 года составили 125,5 млрд. драмов ($ 312,4 млн), товарно-материальные
запасы - 2,5 млрд. драмов, банковские займов не имелось.  Выручка компании за 2012 год составила около
63,3 млрд. драмов, сократившись за год на 10%, а чистая прибыль составила  5,7 млрд. драмов, сократившись за год почти
на 1%.-

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