A large Armenian producer of construction materials, Shen Holding, has organized a series of training courses for its service personnel. Samvel Beglaryan, President of Shen Holding told ArmInfo that the Company conducts a consistent policy to train and retrain its personnel.
"We retrain our personnel each year. Industrial workers improve their skills abroad, particularly, in Germany, while other employees are trained inside the Company. Technologies progress continuously, and our task is to keep pace with them," Beglaryan said, adding that the better technologies a company has, the more competitive it is.
Nika Yepiskoposyan, the project manager of Maeutica, a branding agency that has organized the training courses, said that Shen Holding's personnel are retrained according to special high-quality standards. "When developing the training program we kept in mind the peculiarity of the Holding's activities and its corporate values.
Each employee we have trained is now not only "just a seller" but a specialist who is perfectly aware of the physical and even chemical properties and the competitive advantages of the products he or she sells, who knows how to serve customers in a superior way and how to earn potential customers' trust for the Company," Yepiskoposyan said.
"Our specialists are confident of their skills. Customers care not only for the quality of goods but also for the quality of services. In fact, we are the face of our Company, the carrier of its key values, so, earning our customers' trust we make them have a positive attitude towards the Company as well. Hovhannes Davtyan, Senior Sales Manager of Shen Holding told.
Shen Holding specializes in producing and selling construction materials, including paints, varnishes, concrete blocks, mixed concrete, paving slabs. Shen Holding Currently incorporates Shen Concern, Huntsman Building Products and Shen Group. As part of its new identity program, since 2012 Shen Holding has begun to cooperate with Maeutica Branding Agency that is re-branding Shen Holding and developing the company's visual solutions, communication matrix and strategy. In the meantime, the Holding is adopting advanced corporate governance standards and is forming a national brand. The corporate governance project is being carried out by the International Finance Corporation jointly with the Corporate Governance Center. Shen Holding is also active in Georgia. For the moment the Company is forming its own base of raw materials and has the biggest gypsum quarry in the region. The Holding currently employs around 500people.