Monday, July 22 2013

 EY /in the past - Ernst & Young/ has announced the adoption of its new global brand name, unveiled a new logo and adopted Building a better working world as its tagline. 

The press service of EY reports that Building a better working world will serve as both EY's purpose and the tagline, becoming central to the company's brand. 
According to Mark Weinberger, EY's new Global Chairman and CEO, who has succeeded Jim Turley in the post, "Every day, every EY person is part of building a better working world – for our clients, our communities, and our families. We believe that everything we do – every audit, every tax return, every advisory opportunity, every interaction with a client or colleague – contributes to building a better working world."

"We know that building a better working world is an ambitious objective but it is an incredibly important aspiration and will be front and center of everything we do as an organization."

He continues, "In a better working world trust increases, so capital flows smoothly and investors make informed decisions. Businesses grow sustainably, employment rises, consumers spend and businesses invest in their communities. More than just growth, a better working world harnesses and develops talent in all its forms and encourages collaboration.

"We understand our obligation to look beyond our self interest and engage with the world. We use our global reach and our relationships with clients, governments and other stakeholders to create positive change. We do this through who we are and what we stand for and most importantly we back it up by how we act."

"Our values are the fundamental beliefs of our organization and remain the bedrock of our culture. They are one of the most important sources of our organizational strength. We encourage and expect our people to demonstrate integrity, respect and teaming, have the energy, enthusiasm and courage to lead and build relationships based on doing the right thing," Weinberger concludes.

EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services the company delivers help build trust and confidence in the capital markets and in economies the world over. EY develops outstanding leaders who team to deliver on company's promises to all of our stakeholders. In so doing, EY plays a critical role in building a better working world for company's people, r clients and for our communities.

EY expands its services and resources in accordance with clients' needs throughout the CIS. 4,500 professionals work at 19 offices in Moscow, St. Petersburg, Novosibirsk, Ekaterinburg, Kazan, Krasnodar, Togliatti, Vladivostok, Yuzhno-Sakhalinsk, Almaty, Astana, Atyrau, Baku, Kyiv, Donetsk, Tashkent, Tbilisi, Yerevan, and Minsk.

EY refers to the global organization and may refer to one or more of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com.