ArmInfo. A representative office of the largest international holding Berin Iglesias Art (BIA) will open in Armenia, which works with world-class stars such as Elton John, Robi Williams, Symply Red, Backstreet Boys, Sting, etc. Director of Silk Note Festival Araz Baghdasaryan said this during a press conference on November 6.
"The festival became an incentive for such a large-scale holding to open in Armenia, which will fundamentally change cultural life, introduce qualitative criteria for holding cultural events in the country," he said.
In turn, the co-founder and head of the holding Maxim Berin expressed confidence that in a short time it will be possible to create a certain image for Armenia in the world market of the music and art industry.
"We want to attract a large number of world top stars to your beautiful country, as well as bring a number of interesting performances, ballets, opera and classical productions," he said. According to Berin, BIA annually holds a large number of concerts around the world. In particular, last year, the number of concerts reached a record high of 247.
Jorge Iglesias, co-founder of the holding, added: "I am glad that we can open our representative office here. This suggests that our connection has a long-term potential, and we are ready to implement our projects here>.
To note, Berin Iglesias Art is an international event-holding company that has been successfully operating on the world market for more than 15 years. The brand has representative offices in 15 countries, including Russia, Germany, Belarus, Switzerland, Austria, France, England, Italy, Spain, the United Arab Emirates, Israel, etc.