Yerevan Brandy Company, part of Pernod Ricard Group, held the Third Annual Campaign "Responsib'All Day" on June 5, the YBC press-service told ArmInfo.
The company traditionally holds a special event mobilizing all its employees. During the event, Pernord Ricard and YBC presented their initiatives and implemented programs aimed at responsible use of alcohol. In particular, in 2012 YBC implemented a range of programs to raise public awareness of negative consequences of alcohol abuse.
Pernod Ricard's 18,800 employees simultaneously held similar events at the company's offices throughout the world.
In the course of the event, Pernod Ricard leadership introduced 5 commitments it announced earlier at the session of the International Center for Alcohol Policies, ICAP. Major efforts will be made to restrict use of alcohol by minors, to promote and expand the professional codes of conduct in the field of marketing, to provide the necessary information to consumers, to fight drunk driving, to involve retail trade enterprises in the fight against alcohol abuse.
Privatized by Pernod Ricard Group, France, in May 1998, Yerevan Brandy Company is the biggest producer and exporter of the Armenian brandy and the biggest grapes procurer company.