Wednesday, February 19 2014

 

Mr.Voronin, has the change in Anelik Ru’s shareholder structure affected
the strategy of development of the ANELIK payment system? How has the Bank strengthened
its positions in the money transfer markets of the CIS and non-CIS countries?
What goals is the Bank going to attain in 2014?  

 

After the change of the owner, Anelik
RU began reviewing the strategy to develop the Anelik system. In 2013 it
launched own VISA ANELIK cards, opened a Bank-Client service, introduced unique
distance money transfer opportunities, opened several branches, reduced
tariffs. In 2013 we carried out the biggest advertising campaign among all
other money transfer systems so far. It covered Moscow, Moscow region, St.
Petersburg, Rostov-on-Don, Krasnodar, Chelyabinsk, Ufa, Samara, Makhachkala and
Armenia.

 

The development of the ANELIK
payment system is a priority in the development program for 2014. It implies
improving the money transfer service, opening new divisions, increasing issues
and developing the money transfer service via VISA ANELIK cards. 

 

ANELIK is purposefully expanding the network of its partners and
increasing the number of its service points worldwide. What is the company
planning to do to expand its presence in 2014?  

 

In 2014 ANELIK is going to
strengthen its positions and increase its service points in Armenia, Syria, Tajikistan,
China, Vietnam, and Mongolia and to expand its presence in South America and
Central America, namely in Brazil, Ecuador, Argentina, Chile, Mexico, Columbia,
Costa Rica, etc. ANELIK is also planning to strengthen its positions in Western
Europe.

 

ANELIK's key goal is to have leading positions in the world market of
money transfers. What is ANELIK's share in the money transfers worldwide and in
the CIS in particular? When do you think the system will gain leading positions
in the global market and what prerequisites are there for that?   

 

Certainly, the ultimate goal is to
ensure ANELIK's leading positions in the global market, and to attain that goal
we are gradually developing certain directions in countries and cities. For the
moment, ANELIK system has offices in more than 100 countries. A survey by our
Analytical Department has shown that our payment system has almost 20% of all
money transfers in the CIS. The ANELIK system first of all considers expanding
its presence in the countries with Armenian communities. Recently ANELIK has
reached an agreement with partners from the USA (Glendale, California) and
France (Paris and Nice).  We want the
Armenian Diaspora representatives worldwide make money transfers mostly through
their own system.

 

It is hard to say that we'll gain
the leading positions but our team is doing its best to attain the ultimate
goal.  

 

How many Armenian banks have already joined the ANELIK system?  

 

Inecobank, Converse Bank and some
other partners of Anelik Bank joined the system in 2013. As a result, the
system involves 13 Armenian banks. Presently we are negotiating with some more
local banks and hope that very soon all Armenian banks will provide the
Moneytun service (door-to-door money delivery) through the Anelik system.

 

How much did the pre-Xmas discount campaign help ANELIK to increase its
turnover in general and in Armenia in particular? How much will ANELIK's
turnover grow in 2014?

 

The pre-Xmas discount campaign
helped the system to increase its turnover in Armenia by 10%. We will sum up
the campaign results after 1 May 2014. Historically, Armenia is a strategically
significant country for Anelik. So, we will give top priority to increasing its
turnover in the country this year. In 2014 the Anelik payment system expects to
increase its share on the Armenian market to 25%.