ArmInfo. 2017 -2018 Summer Business School graduates visited Evocabank head office on February 14th, 2019.
Graduates met with Tatevik Khachatrian, the head of Marketing and Public Relations department who spoke about Evocabank common features and rebranding. She also introduced how they succeeded in positioning the structure not as a bank, but as a partner that solves all financial issues.
Then the participants visited different sections of Evocabank, got acquainted with the staff and asked questions. Particularly, graduates wondered how the bank logo had been chosen due to focus groups, what kind of events had been organized by the bank, what was the preferable time to place advertisement, what was the key to create the alike success story.
Young minds were also interested in volunteer programs or internship opportunities.
Evocabank staff promised to inform them of any available opportunities via SBS organizers.
SBS graduates expressed their gratitude to Evocabank staff for the warm welcome, transparent answers and the nice gifts.
Summer Business School will be organized this year for the third time by Slice Consulting.
This year it will be held in Artsakh. During 12 days Summer Business School participants will acquire skills in Business, IT or Business English. The program includes business trips to different companies as well as in informative tours to the places of sightseeing of Artsakh.