ArmInfo. VTB Bank (Armenia) launched an online acquiring service for its clients - private entrepreneurs, legal entities and individuals - non-cash payment for purchases in online stores.
As the press service of the bank told ArmInfo, the goal is to stimulate the growth of non-cash payments in Armenia and support the growing demand for Internet purchases every day. This service provides an opportunity for Armenian entrepreneurs to carry out electronic commerce not only across Armenia, but also abroad, stimulating the development and distribution of Armenian products around the world.
According to the source, the service of Internet acquiring, besides that saves time for buyers and is a comfortable way of making purchases, providing the possibility of electronic payment for local and international cards - ArCa, VISA and Mastercard. In particular, for electronic payments on the Internet, the 3D Secure security system operates, which eliminates the possibility of fraud for both cardholders and owners of online stores. Acceptance of electronic payments online is possible both through sites and mobile applications. The service provides for a simple and fast process of cancellation of transactions and an individual approach to each organization.
The use of Internet acquiring will allow shop owners to increase profits by attracting new customers - holders of bank cards preferring to pay for goods and services via the Internet; Increase sales by providing an opportunity for buyers to immediately realize the desire to purchase goods by paying it with a bank card (); Expand the geography of coverage of the target audience - payment can be made from anywhere in the world; reduce the costs associated with the processing of cash: the company's costs for conducting transactions on the Internet are lower than the costs of renting premises, staff salaries in stores, cash collection, etc.
Customers of shops in turn will get the convenience of making purchases at any time from any place where the Internet is available and the opportunity to purchase your favorite product or service in a matter of minutes.
According to statistics, with the possibility of choosing a store, the advantage will remain for those with whom it is easier to settle. It is statistically recorded that any acquiring increases the total amount of purchases, sometimes by a third, especially if several inexpensive or related products are purchased.
According to the analytical review "Armenian banks in the card business", prepared by IC ArmInfo, VTB Bank (Armenia) holds the leading position in the number of active cards, both general and MasterCard and Visa, as well as the volume of plastic transactions. VTB Bank (Armenia) issues and maintains international VISA and MasterCard cards, along with serving local ArCa cards. VTB Bank (Armenia) has its own processing.
To note, "VTB Bank (Armenia)" CJSC became a participant of the international financial group VTB in April 2004. At present, VTB Bank, the second largest bank in Russia, owns 100% of VTB Bank (Armenia). The Bank is traditionally one of the leaders of the banking system of the Republic of Armenia in terms of key indicators. VTB Bank (Armenia) retains leadership in the coverage of the branch network with 67 branches with presence both in the capital and in all regions of the country.